Privacy policy
Privacy Policy
Effective Date: 20 July 2026
At Up Up & Grow Ltd, we know how important trust is, especially when you're shopping for your little ones.
This Privacy Policy explains what personal information we collect, how we use it, and how we keep it safe when you visit our website, place an order or get in touch with us.
By using our website, you agree to the practices outlined in this policy.
1. Information We Collect
When you visit our website or place an order, we may collect the following information:
Information you provide to us
- Your name
- Email address
- Telephone number
- Billing and delivery address
- Order details and purchase history
- Any information you choose to share when contacting us
Payment Information
We never store your full payment card details.
Payments are processed securely by trusted payment providers available through our Shopify checkout.
Website Information
When you browse our website, we may automatically collect information such as:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on our website
- Products viewed
- Referring websites
This helps us understand how visitors use our website and improve your shopping experience.
2. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Respond to customer enquiries
- Contact you about your order if needed
- Improve our website and customer experience
- Prevent fraud and keep our website secure
- Send marketing emails where you've chosen to receive them
We will never sell your personal information to third parties.
3. Marketing Communications
If you've signed up to receive our emails, we'll occasionally send you:
- New product launches
- Exclusive offers
- Parenting inspiration
- Helpful updates from Up Up & Grow
You can unsubscribe at any time by clicking the link at the bottom of any email.
4. Cookies & Tracking Technologies
Like most websites, we use cookies and similar technologies to improve your experience and understand how our website is being used.
These technologies help us to:
- Remember your preferences
- Improve website performance
- Understand how visitors use our website
- Measure the effectiveness of our marketing
- Show relevant advertising through trusted partners
You can manage your cookie preferences through your browser settings or via our cookie banner when visiting our website.
5. Third-Party Services
We work with a number of trusted third-party providers to help us run our business and improve your experience.
These include:
- Shopify – to power our online store and process orders
- Payment providers – to securely process payments
- Delivery partners – to deliver your order
- Google Analytics 4 (GA4) – to understand how visitors use our website
- Meta Pixel – to help measure advertising performance and show relevant adverts on Facebook and Instagram
- TikTok Pixel – to help improve our TikTok advertising and measure campaign performance
- Hotjar – to understand how visitors interact with our website so we can continue improving the shopping experience
These providers only receive the information necessary to perform their services and are required to protect your personal information.
6. How We Store Your Information
We take the security of your personal information seriously.
Your information is stored securely using trusted platforms and service providers, and we use appropriate technical and organisational measures to help protect it from unauthorised access, misuse or disclosure.
We only keep your personal information for as long as necessary to:
- Process your orders
- Meet our legal and accounting obligations
- Resolve disputes
- Prevent fraud
7. Your Rights
Under UK data protection law, you have the right to:
- Request access to the personal information we hold about you
- Ask us to correct inaccurate information
- Request that we delete your personal information where appropriate
- Object to certain types of processing
- Withdraw your consent for marketing at any time
- Request a copy of the personal information we hold about you
If you'd like to exercise any of these rights, please contact us at:
8. Children's Privacy
Our website is designed for parents, carers and gift buyers.
We do not knowingly collect personal information directly from children.
9. International Data Transfers
Some of our trusted service providers, including Shopify, Google, Meta and TikTok, may process personal information outside the United Kingdom.
Where this happens, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection law.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements or the services we use.
The latest version will always be available on this page.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, we'd be happy to help.
Up Up & Grow Ltd
This Privacy Policy is governed by the laws of England and Wales.